About Us
Past & Present
IceAk is a 3rd. generation mountain tour operator with over 70 years of experience.
IceAk is a small family run company operated by Björn Pálsson and his son Þórður Már Björnsson. Björn's father Páll Arason was one of the pioneers when it comes to 4x4 car traveling in the Icelandic highlands, starting his private expeditions in 1944, and then going on the first organized passenger tour in 1945. He later started a formal travel agency in 1956 which he ran for over a decade.
Björn started very young to explore the Icelandic highlands with his father and has continued his travels till this very day both on his own and later as a tourist bus driver. Björn has had his own tourist bus company since 1998 and was organizing tours and driving tourists continuously until 2024 when he retired.
Þórður also started to travel with his father at a young age and soon got fascinated by the magic of the wilderness like his father and grandfather before him. Þórður has worked on and off by his father’s side since 2005. He then joined the company as a co owner in 2013 and helped building up and developing the company and is now the CEO of IceAk.
IceAk has now decided to make some major operational changes to the company and the company's services, and will as of 1t of October 2024 almost only offer Private Super Jeep tours all year around from Akureyri
IceAk some very well equipped Super Jeeps and very experienced drivers and guides available to make your experience as fun, exiting and enjoyable as possible.
We look forward to have you join us.
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